JLR INVESTS IN THE SUSTAINABLE EXPANSION OF LUXURY PAINTING

Jaguar Land Rover (JLR) has announced a £65 million investment to sustainably expand its luxury vehicle painting operations in the UK and Europe, responding to the significant increase in customer demand for personalization.

Investment details:

Expansion of painting facilities: The Castle Bromwich (UK) and Nitra (Slovakia) plants will be redesigned to incorporate sustainable technologies that reduce energy and water consumption, minimizing the environmental impact of manufacturing processes.

Increased personalization capacity: This expansion will allow JLR to handle over 17,000 additional orders annually, offering customers a wider range of customized color options for the Range Rover and Range Rover Sport models.

Commitment to sustainability:

As part of the Reimagine strategy, JLR is focused on reducing the environmental impact of its manufacturing processes. The new paint booths will use advanced technologies to decrease energy and water consumption, as well as reduce paint waste by 30% compared to manual methods.

Why is this investment important?

This move highlights JLR’s commitment to innovation and sustainability, ensuring that customers can enjoy highly customized luxury vehicles without compromising environmental responsibility.